2015 IT List of Top 100 Event Agencies
This year, IT List represents its strongest list to date, bankable guide to the veteran shops and rookie agencies that are leading event marketing today. Making the final picks for each year’s list is no easy task, and because more agencies apply than ever before, inevitably, those who made it to the list before have to evolve and deliver experiential expertise to shine a spotlight on their shop.
Being the most competitive agency community in the industry’s history, it is also the most exciting times for brand marketers like Engine Shop, who have access to more talent, experience and specialization than ever.
Three-year-old Engine Shop really gets revved up about developing content that is interesting, relevant and on-brand. By acquiring boutique content production and entertainment agencies, it brought videography, photo and post-production capes in-house, so it can incorporate content into every program/event from the get-go. A “Drop Your Pants and Dance” event for Depend featured a remote-controlled quad-copter drone with four HD cameras, and a whole lot of shakin’ goin’ on, to raise awareness of bladder issues.